Best Farms and Agricultural Experiences in Upcountry Maui

The Best Farm Day, in Order

Family farm day

1. 7:30: the Upcountry Farmers Market (Saturday) or breakfast at Marlow (checked Oct 2026).
2. 9:30: Surfing Goat Dairy.
3. 11:00: Kula Country Farms.
4. Noon: Kula Bistro or the Kula Lodge Food Truck.
5. 2:00: Kula Botanical Garden (Website →).
6. Finish before the kids have had enough driving.

Food-and-farm day

1. 8:30: Oʻo Farm coffee and brunch.
2. Noon: the Kula scenic drive.
3. 1:00: Aliʻi Kula Lavender, when open.
4. 3:30: Ocean Vodka; stay for an early meal and the late light.

Agriculture-and-ranch day

1. Morning: Makawao.
2. Late morning: the Maui Pineapple Tour.
3. Lunch: Hāliʻimaile General Store.
4. Afternoon: ʻUlupalakua Ranch Store, then a MauiWine tasting.
5. Drive back before dark.

That last day is geographically long: for adults who enjoy driving, not the family default.

Kids’ version: Upcountry Maui with Kids → Kula’s half-day: Best Things to Do in Kula → The region: Ultimate Upcountry guide →

What Pairs Well

Some combinations feel natural; others just create windshield time.

• Surfing Goat + Ocean Vodka: the best easy pair; they’re close together.
• Upcountry Farmers Market + Kula Country Farms: the Saturday family combination.
• Maui Pineapple Tour + Makawao: agriculture and town without backtracking.
• ʻUlupalakua Ranch Store + MauiWine: one south-Upcountry destination.
• Oʻo Farm: usually on its own; the meal already fills the experience.

The Farms We’d Actually Recommend

Surfing Goat Dairy

Website →

• Best for: families and young children.
• Hours: Tue–Sat 9:30–5 (checked Oct 2026).
• Booking: reserve the animal experiences.
• Cost: varies by experience.
• Children: yes; some specialty experiences adults only.
• Time: 30–90 min.
• Catch: choose the short casual tour unless milking or a longer interaction matters.

The goats do most of the work: it’s interactive, so it holds a child’s attention far better than a farm stop built around scenery.

Oʻo Farm

• Best for: couples and food-focused travelers.
• Hours: Mon–Fri; coffee and brunch 8:30–11:30.
• Cost: $135 adult; $67.50 ages 5–12; infants free (checked Oct 2026).
• Booking: required.
• Children: allowed; better for kids who like food and farms.
• Time: about 3 hours.
• Catch: a meal experience, not a quick stop.

Maui Pineapple Tour

• Best for: first-time visitors and families, ages 3+.
• Where: Hāliʻimaile.
• Time: about 1½ hours.
• Booking: required.
• Children: minimum age 3; no infants, carriers or strollers.
• Included: a pineapple packed for the flight.
• Best pairing: Hāliʻimaile General Store or Makawao.

Educational without being overly technical. Under-threes can’t go, so it isn’t the toddler answer; Surfing Goat or Kula Country Farms is easier at that age.

Book the Maui Pineapple Farm Tour →

Aliʻi Kula Lavender

• Best for: gardens, views, couples.
• Hours: Fri–Mon 10–4 (checked Oct 2026).
• Cost: $5 adults; reduced for seniors, military and kamaʻāina; 12 and under free.
• Booking: none for general admission.
• Children: yes.
• Time: 45–75 min.
• Catch: sloped property, variable bloom.

The cool climate grows plants you won’t see at the beach; it’s a good add-on rather than a whole morning. On a clear day keep driving up Waipoli Road for the views; Polipoli at the top is closed for storm repairs (checked Oct 2026) and needs four-wheel drive when open.

Ocean Organic Farm and Distillery (Ocean Vodka)

• Best for: views, food, cocktails, late afternoon.
• Café: about 11:30 a.m.–7:15 p.m. (checked Oct 2026).
• Tasting: about $35.
• Booking: recommended for a formal tasting or a busy sunset.
• Children: fine on the lawn and at the café; the alcohol experience is for adults.
• Time: 60–120 min.
• Catch: the view and the lawn may outshine the production tour.

One of the few Upcountry stops where sitting for an hour beats another tour; if you’ve already done a distillery or winery, come for the food, the lawn and the view.

Kula Country Farms

Website →

• Best for: a flexible family stop.
• Hours: seasonal; October pumpkin patch daily 9–4 (checked Oct 2026).
• Booking: usually none.
• Children: excellent.
• Time: 30–60 min outside events.
• Catch: the everyday farm stand isn’t a farm tour.

The farm stand sells local produce, flowers, baked goods and pantry items with a classic Kula view; in October it becomes a much bigger family outing and moves way up the list.

MauiWine

• Best for: couples and the southern Upcountry drive.
• Hours: Tue–Sun 11–5; closed Monday; last reservation 4:00, last pour 5:00 (checked Oct 2026).
• Booking: recommended; opens up to 90 days ahead.
• Children: permitted, not the reason to go.
• Time: 60–90 min.
• Best pairing: ʻUlupalakua Ranch Store.

This is ranch agriculture rather than a farm tour, and that contrast is the point: the ʻUlupalakua Ranch Store’s Maui-raised beef, venison and elk burgers across the road, then the tasting on one of Upcountry’s prettiest historic properties. Pair the two as one destination instead of adding them after a morning of farms in lower Kula.

Okoʻa Farms

• Best for: private groups serious about agriculture.
• Experience: a private 90-minute regenerative farm tour.
• Cost: $300 for up to six; $40 each extra, max 25; $35 ages 12 and under (checked Oct 2026).
• Booking: required.
• Catch: better for a group or a multigenerational family than a couple wanting a casual stop.

Upcountry Farmers Market

• Best for: the breadth of Maui agriculture without booking a tour.
• Hours: Saturday 7–11 a.m. (checked Oct 2026).
• Cost: free.
• Children: yes.
• Time: 45–90 min.
• Catch: a market, not a farm visit.

More than 100 vendors; the smartest way to start a Saturday, because you eat first and decide the rest of the day afterward. Event details: Upcountry Farmers Market. In late May or June, the Maui County Farm Bureau’s Maui AgFest & 4-H Livestock Fair in Wailuku is the island’s yearly agriculture fair.

Which MauiBookIt Tours Include a Farm?

• Maui Pineapple Farm Tour: direct access to the Hāliʻimaile pineapple operation; the clearest bookable farm experience in our catalogue.
• General Upcountry or Haleakalā tours: drive through farm country; not farm tours unless a named agricultural stop and admission are included.
• Haleakalā bike and zipline tours: Upcountry activities, not agricultural ones.

One Last Tip

Take it easy on farm day. Reserve the farm that matters and let the second one be a walk-in; the farm you book at 9:30 decides which side of the mountain your day lives on. The farm is the excuse, the day is the point. Wear shoes that can handle dirt and grass, and save tastings for later in the day.

What are the best farm tours in Upcountry Maui?

Surfing Goat Dairy for families (Tue–Sat, reserve the animal experience), Oʻo Farm’s coffee-and-brunch for couples (Mon–Fri, $135, about three hours), the Maui Pineapple Tour in Hāliʻimaile for first-timers (about 1½ hours, ages 3+), and Okoʻa Farms for a private group. Hours and prices checked Oct 2026.

Do you need reservations for Upcountry Maui farms?

Yes for Oʻo Farm, Surfing Goat’s animal experiences, the Maui Pineapple Tour, Okoʻa Farms and (recommended) MauiWine and Ocean Vodka tastings. Aliʻi Kula Lavender, Kula Botanical Garden, Kula Country Farms and the Saturday market are walk-in.

Is MauiWine worth the drive?

For couples who like the southern ranch-country drive, yes: Tuesday–Sunday 11–5, last reservation 4, book up to 90 days ahead, 60–90 minutes, paired with a burger at ʻUlupalakua Ranch Store across the road (checked Oct 2026). It’s about 30 minutes each way from central Kula, so make it the afternoon’s one anchor.